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JJ Virgin’s Sugar Impact Diet - Paperback

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  • Shifting from sugar burner to fat burner for fast weight loss
  • Freedom from constant cravings and emotional eating
  • Smart meal timing to easily boost your metabolism fast
  • Burning off belly fat and fighting inflammation
  • Stopping the cycle of fatigue and brain fog
  • Finding out which carbs and sugars to eat and which to avoid
  • Creating a healthy eating routine that fits in your busy life

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"JJ Virgin is my hero! I released 30 pounds on her Sugar Impact Diet last June and have kept it off. The Sugar Impact Diet is a quality-of-life choice. I feel like the energizer bunny, and it's wonderful to be able to go shopping in my closet and fit into my size 4 clothes once again. I've regained my confidence again, too!"  ~ Gail H.*

JJ Virgin’s Sugar Impact Diet is the groundbreaking New York Times bestseller that revolutionized the way we see sugar. Forget trying to go sugar-free – it’s the type of sugar that matters most! Find out how to customize your diet with the optimal amount of carbs so you can lose weight, burn fat, and boost energy fast. Here’s how it works…

Sugar is Public Enemy #1 when it comes to stubborn weight gain, chronic inflammation, and disease. The laundry list of symptoms caused by burning sugar for energy is long and dangerous: weight gain, belly fat, chronic cravings, and brain fog just to name a few! Removing high-sugar impact foods from your diet is the biggest needle-mover for losing weight and avoiding the major health issues many of us are facing today.

Your fat and fatigue are not your fault, and the Sugar Impact Diet uncovers the real problem. You may think you’re already eating a low-sugar diet, but hidden sugars could be derailing your efforts. Sneaky sugars often wind up in “healthy” foods and sabotage your weight loss goals. The Sugar Impact Diet takes the guesswork out by exposing these hidden sugars, so you can easily swap them out for foods that will quickly shrink your waistline and get rid of your sugar cravings for good!

Forget going cold turkey – the Sugar Impact Diet makes cutting out sugar easy! Sugar is highly addictive, and cutting it out of your diet abruptly causes chemical changes very similar to any other drug. Sugar withdrawal also causes some of the same miserable symptoms, including irritability, wicked cravings, and nagging headaches. Get the groundbreaking, 3-step strategy that makes cutting out sugar easy and offers healthy swaps for foods you’ll love so much, you’ll never go back!

Find out the secret to meal timing that automatically blasts fat all day long – even while you sleep. When you know how to time your meals, you can shift from a sugar burner to a fat burner. This strategy together with the Sugar Impact Plate means you’ll eat filling, balanced meals that will supercharge your metabolism. The weight will melt off, and you can finally reach your health goals without struggle, deprivation, or hunger pangs.

The Sugar Impact Diet helps you customize your diet for maximum weight loss. There is no effective one-size-fits-all diet, and everyone’s body responds uniquely to different foods. That’s why the most effective diet is one that’s customized to your body and chemistry. The Sugar Impact Diet helps you figure out how many carbs you can eat to maximize your energy levels, burn fat, and feel better than you thought possible!

Say goodbye to sugar craving and withdrawal symptoms! Ditto the fatigue, brain fog, and belly fat. With the help of the Sugar Impact Diet, it’s never been easier to avoid damaging sugars and start on the path to a vibrant, healthy lifestyle.

"I absolutely LOVE this program and way of life! JJ gives you all the tools you need, step by step, to get off sugar and live the healthiest lifestyle. I never dreamed I wouldn't have sugar cravings, but I truly don't. I love her shakes and bars and all her recipes as well!"  ~Christy K.*

Sugar Impact Diet FAQs

FAQ: What is a sugar burner?

When you’re a sugar burner, you use sugar as fuel instead of fat. You know you’re a sugar burner when weight loss seems impossible, especially around your waistline. Other negative side effects of being a sugar burner include the blood sugar crashes that cause brain fog, debilitating fatigue, and irritability. The more sugar you eat, the more you crave sugary treats and processed carbs. It’s a vicious cycle!

The Sugar Impact Diet trains your body to you burn fat for sustained energy, so you drop weight fast. Once your body has shifted to fat-burning mode, your hormones will automatically work with you to help you lose weight and stay lean.

FAQ: What if I have a track record of falling off the diet wagon?

The biggest motivator for success is fast results! That’s why the Sugar Impact Diet is designed to achieve quick weight loss and a new-found burst of energy and focus. It’s also full of effective tips to help you bounce back if you get off course. It addresses the causes of cravings at all levels, removes food triggers, and shares motivational success stories. The quick and easy meal plans are so delicious, you’ll look forward to the healthy, fat-burning recipes! You get everything you need for success.

If you want more guidance, support, and accountability, we’ve also got you covered! Learn about the Sugar Impact Online Program here.

FAQ: I’ve tried to cut out sugar before, but I quit because the cravings were so awful. How will this be different?

Sugar is a drug, and right now, it’s America’s drug of choice. If you think that’s overstating it a bit, consider this: sugar is addictive, expensive, and it plays a major role in disease. The more sugar you have, the more you need to get the same high (or even just to function). Without it, you feel awful and your brain is in a fog. And just like every other drug, you can’t quit sugar cold-turkey and expect to be fine. It’s not about willpower – it’s scientific fact!

Consider the Sugar Impact Diet your 12-step sugar program. In it, you’ll learn how to gradually transition off of sugar. No withdrawal, no cravings. When you gradually transition to low-sugar impact (low-SI) foods, you’ll find cravings subside. The Sugar Impact Diet walks you through the best way to taper medium-SI foods out of your diet in Cycle 1, cleanse your system in Cycle 2, and figure out the right amount for you to eat long-term in Cycle 3. It’s customized to your body and your needs.

FAQ: I travel and dine out frequently, so it’s always been tough to maintain a healthy diet. Can the Sugar Impact Diet help?

Whether you’re just out and about or traveling, the Sugar Impact Diet has you covered! It includes portable meals and snack ideas when you’re on the go, plus suggestions for the best menu choices from popular cuisines. You’ll be set up for success and never be caught off guard without healthy options!

Remember, your satisfaction is 100% guaranteed! If you’re unhappy with a JJ Virgin product for any reason, just contact us at within 30 days of your purchase, and we’ll make it right.

And don’t forget to check out the Reviews tab on this page to find out what customers are saying about the Sugar Impact Diet!

*Everyone’s body and experience are different; your results may vary. Before making any changes in your diet or fitness routine, please consult your healthcare practitioner.


Why Buy From Us...

Simple Science-Based Solutions to Better Your Life!

With all the options you can choose from, you deserve to know the differences between what we’ve created for you and what’s out there on the market, as well as why we go to such great lengths to ensure the quality of your supplements.

Effectiveness and Bioavailability

First and foremost, the products you find here are crafted from the highest quality ingredients available. Rather than selecting ingredients for shelf life, we formulate supplements to enhance YOUR LIFE! That is why we opt for top-notch ingredients and focus on bioavailability and benefits. It might not matter to you that we use certain forms of nutrients instead of cheaper versions, but your body knows the difference.

Produced in a Family-Owned Facility that Does Third-Party Testing

A high percentage of supplements don’t even test positive for the ingredients they claim to contain! To avoid any risk of a big manufacturer cutting corners on the products we create for you, JJ made arrangements with a family-owned facility she knows well. (She was a sales representative for them long before she wrote four NY Times bestselling books to help people avoid unnecessary weight gain and painful exposure to food intolerances!) She went to the people she trusted, the people she’s seen ship back countless ingredients after their independent third-party tests did not confirm quality and efficacy. Any idea what happens to those returned ingredients? Yep – you guessed it. They go on to another manufacturer who does not invest in outside testing.

The best part of JJ’s arrangement is that this is a family operation being passed down from generation to generation. That means no risk of a big buyout that would do away with the quality control measures JJ demands from the facility that creates your specialty supplement formulas.

Taste & Consistency

You won’t find a creamier shake that provides as much protein, with as little sugar, and ZERO exposure to the 7 high food intolerance foods. You won’t find bars that avoid the harmful proteins in gluten, soy, dairy, egg, peanuts, and corn that taste anywhere near as delicious as what JJ has created for you. Your satisfaction is guaranteed, and you can rest assured the shakes and bars you fall in love with now will remain consistent in their tasty flavor and creamy texture.

A Team That Cares About You

Our knowledgeable staff is here to help. You will see lots of useful information here on the site to help you with your decision-making processes, from videos that describe usage and efficacy to testimonials from customers like you. BUT… know that we are here to help if you need more! And remember that your choices are backed by our money-back guarantee. Our entire team’s commitment is to help you take your health into your own hands!

Take your health into your own hands! Invest in the quality supplements and products that can make all the difference.

JJ Virgin

About JJ Virgin

JJ Virgin owned a beautiful high-end gym in Palm Springs and catered to the Hollywood elite who needed to prepare for starring roles and world tours. She was the nutrition and fitness expert on Dr. Phil and other major TV shows (ranging from Freaky Eaters to The Doctors), and print media authorities relied on her expertise. She had all the success a certified nutritionist and trainer could want. But when she made an important discovery – almost by accident – she left all that behind to stop the needless suffering and weight gain caused by undiagnosed food intolerances.

Nutrition and fitness theory has always relied on the calories-in-calories-out model that declares your weight is simply a function of how much you eat and exercise. However, JJ saw firsthand that this was definitely not the case. Even when she sequestered challenging weight loss cases at a retreat where she controlled what they ate and how much they worked out, there were people who still GAINED weight. So she got curious – very curious.

Since JJ supported the foremost doctors and NDs with their most challenging patients, she had access to the best nutraceuticals and tests. Combining data from the doctors she worked with and clients who trusted her to find a solution to their non-stop weight struggles, JJ found that there were 7 foods that cause the body to react by protecting itself with extra fat, inflammation, skin issues, and more. She narrowed the offending foods down to the 7 most common and used that as the starting point for what evolved into her NY Times bestselling books The Virgin Diet and The Virgin Diet Cookbook.

The 7 High Food Intolerance Foods (she dubbed them the 7 HiFI foods) were removed from the diets of hundreds of willing clients for 21 days, long enough for antibody production to slow or stop. Then, one at a time for one week each, the 7 foods were reintroduced. The results were astonishing! The simple removal of these foods reduced weight significantly, plus eliminated joint pain, headaches, and skin issues, leaving both JJ and her test subjects happily shocked. The reintroduction process caused the symptoms to return, widely more apparent since antibodies were no longer present. This inspired a full-scale test of the Virgin Diet protocol and, later, the launch of the books.

You might be wondering what all this has to do with the products you’re looking at here on the JJ Virgin Store? To answer that question, you need to know that the 7 HiFI foods JJ discovered were corn, gluten, eggs, dairy, soy, peanuts, and sugar or artificial sweeteners.

(You can learn more about the 7 HiFI foods in the free PDF download HERE.)

As it turns out, most shakes, bars, and supplements include one or more of these foods under sneaky names that you’d have to be a food detective to recognize. JJ had a rapidly growing family of people relying on her to guide them away from these 7 Hi FI foods, and that meant they needed safe protein shakes at the very least. One majorly successful part of the Virgin Diet is starting your day with a power-packed protein shake, but… JJ could not find ONE brand on the market that met her stringent requirements and tasted anywhere near delicious.

She went back to her roots, to the same community of high-end nutraceutical creators, doctors,  and NDs that she had first shared her discoveries with. She banded together a network of caring professionals to source the best ingredients and formulate a tasty line of nutritious shakes and bars, as well as exceptionally high-quality supplements that are free from the 7 foods. She also built and educated the team that supports you when you shop here on this store.

It has been a long and amazing journey in order for JJ Virgin and this entire team to touch so many lives. So what’s your health goal? How can we help you? Check out some of the stories of people just like you on the reviews tab, and then reach out to let us know how we can best support you.

Shipping Information

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Estonia Estonia

Life changer!

This book changed my whole relationship with food and eating. I'd heard of sugar being addictive before but didn't realize just how much. Once I put myself through the sugar impact program, I saw just how much of a hold sugar had on me. I got myself off of it, and have not gone back since! It's been several years now and I can honestly say that this book and this protocol was the greatest gift and has made the biggest impact on me. I HIGHLY recommend everyone read this book and do the sugar impact program. It'll be such a gift to your health, wellbeing, and happiness! If you feel sugar (and junk food) has a grip on you and you just can't stop eating unhealthy junk, then this book is for you!

Gayle J.
United States United States

Great plan

Having a hard time getting started. Need a shopping overhaul and hard with Stay at Home order. I know it willwork when I get completely on board.