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JJ Virgin

Clean Plate Challenge



  • Mini-masterclass with JJ
  • Group Coaching Calls with Team JJ Health Coaches
  • Access to Reignite Wellness 365 Safe Space & Live Events
  • Digital Clean Plate Challenge Guide
  • Digital Commitment Contract
  • Digital Progress Tracker & Calendar
  • Fun Games, Surprises & Prizes

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Lucky! You’ve been gifted a FREE registration to the Clean Plate Challenge. Now’s the time to try something new – especially something that is so easy, but has the power to impact everything from your waistline to your energy levels and more.

Join JJ Virgin and thousands of others for the Clean Plate Challenge! Start loving how you feel as you eat more veggies. This is the perfect way to burn off any holiday pounds you picked up. 

In just 2 weeks, you’ll jumpstart healthy eating habits as you pack in maximum nutrients. The best part? Doing this with a community will make you unstoppable. We can’t wait to take this journey with you!

Discover creative ways to eat more veggies without noticing. Get your daily recommended 5-10 servings of non-starchy vegetables (or more if you want to go for the gold!) Enjoy new scrumptious recipes for smoothies, super salads, veggie dips, and more!

Say hello to a new, healthier you, as you fill up on vitamins, minerals, and fiber. Revel in the health benefits of veggies that are linked to a reduced risk of major illnesses like cancer and heart disease. 

The Clean Plate Challenge is the first of many 1% Challenges – fun, easy challenges designed to help you make a small change in your daily habits. Shifting that 1% of your health or fitness routine can unlock the bigger transformation you want to see in the other 99% of your life.

Powerful, yet doable… With results that last. All of our 1% Challenges last 14 days – long enough to start changing your habits, but not such a big commitment that you can’t dive right in.

Step one: pick your track. You have two options to choose from: Newbie or Fast Reset. If you’re new to our community and have never done any of our programs, the Newbie track is for you. Fast Reset means you’re familiar with our programs and community, but you need a quick reset to get back on track. Simply select your track before you add the Challenge registration to your cart. Whichever track you’re on, welcome! We’re so glad you’re joining us.


  • Mini-masterclass with JJ
  • Group Coaching Calls with Team JJ Health Coaches
  • Access to Reignite Wellness 365 Safe Space & Live Events 
  • Digital Clean Plate Challenge Guide
  • Digital Commitment Contract 
  • Digital Progress Tracker & Calendar
  • Fun Games, Surprises & Prizes

Learn from nutrition expert and 4x New York Times bestselling author JJ Virgin during a Mini-masterclass. Are you interested in losing weight for good? How about becoming one of those people who doesn’t have to try to eat healthy – it’s just instinct? Winners are made, not born, and Team JJ will show you how during this special time together. The only way you can attend this session is if you join the Challenge!

Ask away during Group Coaching Calls With Team JJ Health Coaches. Get your questions answered! Let us dazzle you with the best health hacks! Celebrate your wins! These coaching calls are your time to get personal attention from certified Health Coaches who know how to help you break through your plateaus, troubleshoot, and find solutions to even the most challenging cases and mental blocks. 

Where the magic happens: You’ll have access to Reignite Wellness 365 Safe Space & Live Events. Surrounding yourself with strong community is the #1 best thing you can do for yourself, period. Having a tough day? Hop into Safe Space (our private online forum) and post about it. Our community won’t disappoint. We’ll cheer you on and remind you to keep going.

Meet your trusty guide: the Clean Plate Challenge Guide. This guide gives you a total overview of the Clean Plate Challenge. It’s easy to follow along, thanks to step-by-step instructions, with plenty of tips and tricks inside. There are 2 tracks – one for JJV program beginners, and one for those who have used our diets before.

Say “I do” –  to yourself – with the Commitment Contract. Don’t just say it. Put it in Don’t just say it... Put it in writing! Setting an intention for yourself and sharing it is powerful. Studies show that the simple act of writing your goals down makes you 40% more likely to achieve them. We’ve been doing this for years. it works.

Be a track star with the Progress Tracker. Let’s say two people have the same goal to lose weight, but only one of them tracks their measurements and weight. Which person do you think will reach their goal? We hope you said the tracker!

Never miss a beat (or a coaching call) with the Clean Plate Challenge Calendar! This is no ordinary calendar. It’s a strategic tool that’s going to help ensure you have the best year yet! No missing out on the masterclass or coaching sessions… It’s all on the calendar.

Most important of all, you’re going to have FUN! Team JJ knows how to have a good time, and we’re going to be sure you enjoy your Clean Plate Challenge. We’ve got a bunch of surprises and goodies in store for our Challengers. Forget New Year’s resolutions that make you miserable – the Clean Plate Challenge is simple and designed to make you smile.

You’re never alone... JJ Virgin and Team JJ Health Coaches will be there for you. We’re here to teach you, answer your questions, give you feedback, cheer you on, and help keep you accountable. We’ll walk you through everything so you can start this year off with a major win under your belt.

Register, and you’ll get A LOT – but it doesn’t cost a lot! We want thousands of people to eat more veggies and reap the rewards, so we ask that you put down a modest registration fee of $15. Science shows that’s enough to keep you on track. (Studies prove you get better results when a challenge isn’t free.)

Enrollment ends at 11:59pm PST on January 8, 2020. Join today to ensure your spot, and start the year feeling lighter, happier, and excited about the new, veggie-ful you!



FAQ: What is the Clean Plate Challenge?

The Clean Plate Challenge is a 2-week opportunity for thousands of people to drop those holiday pounds by eating more vegetables every day. In just 14 days, you’ll be able to jumpstart healthy eating habits for the whole year, as you pack in maximum nutrients and hydration.

FAQ: When does the Clean Plate Challenge start?

The Clean Plate Challenge starts January 19, 2020, and goes until February 1. Registration ends January 8. After you register, you’ll get access to the downloadable handouts and online community, so you can start getting ready for all the wonderful veggies coming your way.

FAQ: Are the live events recorded?

Yes! If you can’t make it live to JJ’s Masterclass or the Coaching Calls with Team JJ Health Coaches, we’ve got you covered with the recordings. Of course, being there live is best – that’s how you can ask your questions in person!

To get as many veggie servings as possible, try Green Smoothie Cleanse. One glass has 14 whole fruits and veggies, including 7 types of greens. If you’re looking for an easy way to get wholesome nutrition without a trip to the salad bar, Green Smoothie Cleanse is the answer! Even the pickiest palates will down kale, wheatgrass, spinach, and carrots without a second thought!


Why Buy From Us...

Simple Science-Based Solutions to Better Your Life!

With all the options you can choose from, you deserve to know the differences between what we’ve created for you and what’s out there on the market, as well as why we go to such great lengths to ensure the quality of your supplements.

Effectiveness and Bioavailability

First and foremost, the products you find here are crafted from the highest quality ingredients available. Rather than selecting ingredients for shelf life, we formulate supplements to enhance YOUR LIFE! That is why we opt for top-notch ingredients and focus on bioavailability and benefits. It might not matter to you that we use certain forms of nutrients instead of cheaper versions, but your body knows the difference.

Produced in a Family-Owned Facility that Does Third-Party Testing

A high percentage of supplements don’t even test positive for the ingredients they claim to contain! To avoid any risk of a big manufacturer cutting corners on the products we create for you, JJ made arrangements with a family-owned facility she knows well. (She was a sales representative for them long before she wrote four NY Times bestselling books to help people avoid unnecessary weight gain and painful exposure to food intolerances!) She went to the people she trusted, the people she’s seen ship back countless ingredients after their independent third-party tests did not confirm quality and efficacy. Any idea what happens to those returned ingredients? Yep – you guessed it. They go on to another manufacturer who does not invest in outside testing.

The best part of JJ’s arrangement is that this is a family operation being passed down from generation to generation. That means no risk of a big buyout that would do away with the quality control measures JJ demands from the facility that creates your specialty supplement formulas.

Taste & Consistency

You won’t find a creamier shake that provides as much protein, with as little sugar, and ZERO exposure to the 7 high food intolerance foods. You won’t find bars that avoid the harmful proteins in gluten, soy, dairy, egg, peanuts, and corn that taste anywhere near as delicious as what JJ has created for you. Your satisfaction is guaranteed, and you can rest assured the shakes and bars you fall in love with now will remain consistent in their tasty flavor and creamy texture.

A Team That Cares About You

Our knowledgeable staff is here to help. You will see lots of useful information here on the site to help you with your decision-making processes, from videos that describe usage and efficacy to testimonials from customers like you. BUT… know that we are here to help if you need more! And remember that your choices are backed by our money-back guarantee. Our entire team’s commitment is to help you take your health into your own hands!

Take your health into your own hands! Invest in the quality supplements and products that can make all the difference.

JJ Virgin

About JJ Virgin

JJ Virgin owned a beautiful high-end gym in Palm Springs and catered to the Hollywood elite who needed to prepare for starring roles and world tours. She was the nutrition and fitness expert on Dr. Phil and other major TV shows (ranging from Freaky Eaters to The Doctors), and print media authorities relied on her expertise. She had all the success a certified nutritionist and trainer could want. But when she made an important discovery – almost by accident – she left all that behind to stop the needless suffering and weight gain caused by undiagnosed food intolerances.

Nutrition and fitness theory has always relied on the calories-in-calories-out model that declares your weight is simply a function of how much you eat and exercise. However, JJ saw firsthand that this was definitely not the case. Even when she sequestered challenging weight loss cases at a retreat where she controlled what they ate and how much they worked out, there were people who still GAINED weight. So she got curious – very curious.

Since JJ supported the foremost doctors and NDs with their most challenging patients, she had access to the best nutraceuticals and tests. Combining data from the doctors she worked with and clients who trusted her to find a solution to their non-stop weight struggles, JJ found that there were 7 foods that cause the body to react by protecting itself with extra fat, inflammation, skin issues, and more. She narrowed the offending foods down to the 7 most common and used that as the starting point for what evolved into her NY Times bestselling books The Virgin Diet and The Virgin Diet Cookbook.

The 7 High Food Intolerance Foods (she dubbed them the 7 HiFI foods) were removed from the diets of hundreds of willing clients for 21 days, long enough for antibody production to slow or stop. Then, one at a time for one week each, the 7 foods were reintroduced. The results were astonishing! The simple removal of these foods reduced weight significantly, plus eliminated joint pain, headaches, and skin issues, leaving both JJ and her test subjects happily shocked. The reintroduction process caused the symptoms to return, widely more apparent since antibodies were no longer present. This inspired a full-scale test of the Virgin Diet protocol and, later, the launch of the books.

You might be wondering what all this has to do with the products you’re looking at here on the JJ Virgin Store? To answer that question, you need to know that the 7 HiFI foods JJ discovered were corn, gluten, eggs, dairy, soy, peanuts, and sugar or artificial sweeteners.

(You can learn more about the 7 HiFI foods in the free PDF download HERE.)

As it turns out, most shakes, bars, and supplements include one or more of these foods under sneaky names that you’d have to be a food detective to recognize. JJ had a rapidly growing family of people relying on her to guide them away from these 7 Hi FI foods, and that meant they needed safe protein shakes at the very least. One majorly successful part of the Virgin Diet is starting your day with a power-packed protein shake, but… JJ could not find ONE brand on the market that met her stringent requirements and tasted anywhere near delicious.

She went back to her roots, to the same community of high-end nutraceutical creators, doctors,  and NDs that she had first shared her discoveries with. She banded together a network of caring professionals to source the best ingredients and formulate a tasty line of nutritious shakes and bars, as well as exceptionally high-quality supplements that are free from the 7 foods. She also built and educated the team that supports you when you shop here on this store.

It has been a long and amazing journey in order for JJ Virgin and this entire team to touch so many lives. So what’s your health goal? How can we help you? Check out some of the stories of people just like you on the reviews tab, and then reach out to let us know how we can best support you.

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